We Know Category Strategy

David Hanks, Founder & President

I lead strategy at Category Growth Solutions, where we empower emerging brands to punch above their weight by providing the high-level category expertise usually reserved for industry giants.

I bring years of experience in the CPG space, having worked in category management, insights, sales, trade marketing, business development and more. I know how to diagnose and drive category strategy across all major channels, including grocery, mass, dollar, club, hardware and more.